Monitoring the engagement metrics of your emails Monitoring reputation by avoiding deny lists DMARC, DKIM, and SPF – Email authentication with any one of them How to avoid spam folder with a best practices checklist When you don't provide an unsubscribe link When you have poor email design and irrelevant content If you haven't received permission from the email recipients How does an email client detect and mark emails as spam?ĩ reasons why your emails land in the spam folder You will also get some simple solutions you can put in place and some of the best tools to identify the problem. This guide will discuss email spam, including why emails land in the spam folder and stop them from reaching it. Have you ever tried to find out why your emails are landing in the spam folder and not reaching the inbox?ĭo not sweat. Whether you are a beginner or a professional marketer, you sure must have at some point or the other faced issues that include emails landing in the "Spam" folder instead of the "Inbox." Businesses that are dependent on sending bulk emails are more prone to penalizing email service providers. The estimated number of email users in 2020 was 4 billion people across the globe. Emails have become an essential part of the present digital life.
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